How to start an internet dating service

Mentioning cats is fine, but mention “my cats” and you’re a weirdo.

The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.

And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

Half (54%) of online daters have felt that someone else seriously misrepresented themselves in their profile.

One in every ten American adults has used an online dating site or a mobile dating app.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

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Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.

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